Miracell, a leader in advanced regenerative medicine, gains momentum with innovation vouchers.
Miracell is expanding its business through the Innovation Voucher Package program of the Korea SMEs and Startups Agency (KOSME). This program provides voucher support to small manufacturing companies to utilize necessary programs. In 2023, Miracell provided approximately KRW 46.3 billion worth of services to 1,620 promising small businesses, totaling 2,752 cases. Shin Hyun-soon, CEO of Miracell (pictured), stated on the 28th, “Thanks to the Innovation Voucher’s patent applications and domestic and international online advertising support, we have not only promoted our brand but also gained new customers and diversified our revenue streams.” “We have successfully diversified our export markets, and in the first half of this year, we have already surpassed our 2023 target of KRW 1 billion.” Miracell received technical support within the Innovation Voucher program to apply for patents necessary for global market entry.Domestic and international patents are essential for protecting the stem cell extraction technology used in SmartMcell2, building credibility for exports, and securing competitiveness. Although Miracell already possesses patents, the cost of filing patent applications in each exporting country is a significant burden.With the Innovation Voucher program, Miracell was able to reduce its financial burden by filing patent applications in Korea, China, Vietnam, Indonesia, and India.This has resulted in 21 patents related to cell extraction technology filed domestically and internationally. Miracell actively utilized the marketing aspects of the Innovation Voucher program.It ran online advertising, including search and image ads, targeting both domestic and international audiences through Google Ads and Naver.In addition to reducing the cost burden, the advertising was immediately effective because the specialized agency within the Innovation Voucher platform handled the advertising.After receiving support from the Innovation Voucher, the company saw a 208% increase in Google top rankings, a 183% increase in click-through rates, and an influx of new customers both domestically and internationally. This is also led to increased sales, doubling from approximately KRW 5 billion in 2022 to approximately KRW 10 billion in 2023. The number of employees also increased significantly, from 33 to 56. CEO Shin stated, “The Innovation Voucher program was instrumental in expanding our market and raising brand awareness by widely publicizing the efficacy of stem cell extraction, treatment, and procedures both domestically and internationally through online promotions.” “With growing interest in stem cells and their expanding applications, we needed public relations efforts.” Miracell’s sales target for this year is approximately 13 billion won. The company has expanded into approximately 10 new countries and increased exports to 2.5 billion won, more than doubling last year’s figure.Furthermore, the company plans to build a smart factory for production to secure competitiveness and accelerate growth.CEO Shin stated, “I hope the Innovation Voucher program will be a strong supporter of our smart factory construction. We will continue to work tirelessly to ensure that the synonym ‘stem cell = Miracell’ is recognized.” Reporter Kang Jae-woong, kjw@fnnews.com Source: https://www.fnnews.com/news/202408281338326211